Pink used to be a boy's colour while blue was thought better for girls, according to the Ladies Home Journal of 1918 which described pink as “more decided and stronger” while blue was “more delicate and dainty”. The modern inversion of those colour preferences didn’t occur until the 1940s, and since then pink became strongly associated with (so-called) feminine qualities. Using pink in my work is a tactic that can illuminate and unravel contradictions between cultural notions of gender and our daily lived experience.